Sunvale Homes

Grandeur

how marketecture made this
  • Innovative
  • capture buyers interests
  • stand out from the rest

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The Task

Sunvale Homes made their home building debut in South Western Ontario seeking to differentiate themselves from other builders in the same community. A new client, Sunvale Homes utilized Orchard’s wide range of skills to develop a start-to-finish elevated product line-up and marketing that would follow suit.

The Solution

The Waterloo home buying market presents itself with a vast assortment of high-end new home construction. Orchard was presented with the challenge of developing something innovative and notable that would set Sunvale Homes apart from the crowd. Orchard’s architectural designers developed unique home designs that capture the elevated living that this new community has to offer. Custom design options, innovative layouts and archetypal elevations cohesively blend to create an outstanding product line-up that is beautiful and sophisticated. The innovative architecture inspired by customization provides homebuyers with a selection of urban and craftsman elevations, atypical to the Waterloo Region. Inspired by the splendour and impressiveness of the product line-up the marketing campaign captures the sophistication and elevated look that the homes offer. The awe-inspiring brochure and supplementary handouts, impressive sales office and bold advertising and signage campaigns amalgamate this brand and present a desirable lifestlye and  sought after community.

The Result

The union of cutting-edge architectural design, abundance of customization options, impressive layouts and exemplar marketing have resulted in steady Sales Office and model home traffic, anchoring this community as a new desirable destination. Grandeur is poised to be a tremendous success and has received praise from the public for its innovative and original architecture and marketing campaign.

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