Forest Park

Amour

how marketecture made this
  • Inspire Buyers
  • Beat The Competition
  • Make A Name For Itself

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The Task

Forest Park Homes enters the London marketplace for the first time seeking to release a collection of townhomes. A longstanding client, Forest Park Homes came to Orchard to develop a start-to-finish product line-up and launch campaign.

The Solution

Having a plethora of competition in the entry-level market in London presented a challenge for Orchard to develop something unique. Orchard’s architectural designers crafted stunning french-chateau inspired elevations which would lead to a beautifully sophisticated streetscape unlike anything available in the London market. The french influenced architecture inspired the romanticized vision of the Amour brand and the supporting graphics and marketing campaigns. The signage and advertising campaign was a key component to allure interest and support the vision for this community.

The Result

The amalgamation of innovative architectural design, functional spacial layouts, and captivating yet concentrated marketing resulted in steady Presentation Centre traffic and subsequent sales. Amour has garnered recognition from industry peers and the public praising both architectural and marketing presentations.

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