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A New Way of Marketing Healthier Eating
Sep 03, 2010

Here's a website that takes an entirely new approach to marketing and advertising healthy snack choices. www.babycarrots.com pitches the vegetable as an extreme snack choice, and mirrors their packaging to that of junk food in an attempt to appeal to consumers. This a fun and unique campaign that has great potential.

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#Marketing #website

The End of Canadian Real Estate Insanity
Sep 02, 2010

It was inevitable that the boom would end, and maybe that’s not all bad.

 

A New York Times headline caught my eye the other week: Housing Fades as a Means to Build Wealth, Analysts Say. The article went on to report that, while most real-estate experts believe the U.S. housing market will recover from falling off the cliff, many also feel that home ownership will never again produce the rich rewards enjoyed in the second half of the 20th century.

 

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#Globe and Mail #real estate #sinergi

Home Prices Still Strong Despite Drop in Sales
Sep 02, 2010

The London-area real estate market continued to wilt in the summer heat last month, mirroring a nationwide trend.

 

Canada’s housing market has declined sharply after last year’s boom, which helped pull the economy out of recession. National housing sales dropped 6.8% in July from the previous month and were down 30% from the previous year, according to the latest statistics from the Canadian Real Estate Association.

 

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#LFP #london #sales #sinergi

144 Park: Coming on Strong in the Fall
Aug 31, 2010

BuzzBuzzHome blog today posted an update on 144 Park in Uptown Waterloo. Click here to visit BuzzBuzzHome.

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#condos #orchard #redevelopment #waterloo

Canadian Homeowners Cash in on LEED-Certified Home Construction
Aug 31, 2010

The Cape on Bowen, a $100 million oceanfront community located on the southwest tip of Bowen Island near Vancouver, recently announced that it is offering financial encouragement to buyers who follow the community's Sustainability Plan and build certified LEED and Built Green sustainable homes.

 

The cash incentives increase if buyers opt for a higher environmental certification. Buyers who build their homes to the LEED Platinum level will receive a payment of $100,000 from the developer when the home is certified.

 

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#green #real estate channel

CMHC: Housing Activity Stabilizing
Aug 31, 2010

After rebounding in the second half of 2009 and early 2010, housing starts are expected to moderate in the second half of 2010. Starts are expected to stabilize at levels consistent with demographic fundamentals in 2011, according to Canada Mortgage and Housing Corporation’s (CMHC) third quarter Housing Market Outlook, Canada Edition.

 

Housing starts are expected to be in the range of 170,200 to 198,400 units in 2010, with a point forecast of 184,900 units. In 2011, housing starts will be in the range of 146,900 to 210,500 units, with a point forecast of 176,900 units.

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#CMHC #sales #sinergi

City of Kitchener Launches Redesigned Municipal Website
Aug 30, 2010

Kudos to the City of Kitchener on a job well done with the launch of their crisp new Municipal website.  It looks great!

 

The new site slims down the city’s former 3,000 pages, which was difficult to navigate on the web, to a sleek 400 pages of up-to-date information on the municipality.

 

Take a peek at it yourself here.

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#kitchener

Today Orchard is Getting Ready to Party!
Aug 27, 2010

We've waited all year and it's finally here…

 

The annual Orchard Design summer bash is on the agenda this evening! If you happen to be looking for one of our staff members you may as well give up after 3:30pm... You won't be able to find them!  No one ever misses this must-see event!

 

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#orchard

Delight Drivers: Where the Best Home Builders Maker Their Difference
Aug 25, 2010

Again, Tim Bailey has a really good article in the July 2010 issue of Canadian Home Builder magazine.

 

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#Canadian Home Builder #Marketing #sales #sinergi

Did You Know Version 4.0
Aug 25, 2010

Are you familiar with the Did You Know video shorts? Here is the latest release with social media stats and other interesting facts. The effect of today's digital era is truly phenomenal.

 

 

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#Marketing #social media