Marketing & Media

Marketing

 

 

 

Make Your Mark in Today's Competitive Marketplace

 

New Homes is likely one of the very few industries where you don’t actually need marketing to sell.  Eventually a new home will sell, simply due to laws of supply and demand.  Orchard Design believes that marketing adds value to your product, and is a smart investment.


What we are really selling is confidence; confidence that what the builder says will be built will be built; confidence that the builder will build them a quality home.  The builder makes a purchaser a promise in its marketing, and is expected to deliver on that promise.  The bigger the promise, the more someone will pay for it – as long as they have the confidence the promise will be delivered on.  This is where the investment in marketing pays off for a builder.  It is undeniable that homeowners look for more than just shelter when they buy a new home.  They are looking for security, community, friendships, home etc.  It’s those intangibles that make a purchaser decide to purchase in one location and from a certain builder as opposed to elsewhere.


Not only will proper marketing sell you more homes, but it will help you sell your homes for more.  Marketing will increase your conversion rate and your profit margins.

 

We start by asking questions and doing some research. What is the problem that you want to fix? There is always a problem to solve, otherwise you wouldn’t need to market.

 

Advertising

 

 

 

Get Noticed, Make an Impact and Do Something Different

 

Orchard Design differentiates itself with its New Homes advertising by creating message and event based advertising.  Too much advertising in our industry is a “Here’s the info, we hope you come see us” type of approach.  It has no sense of targeting any particular demographic.  This is more graphic design than marketing.
 
Our ads will identify a trigger point to get a response from your audience.  Effective advertising campaigns aren’t stagnant, they are dynamic, always adjusting to market conditions and new information.

 

Internet

 

 

 

Think of The Web as A Great Big Community. You Want to Get Involved.

 

The internet has revolutionized the computer and communications world as well as becoming a large market for any business; some of the most accomplished companies today owe their success to the efficient, low-cost advertising and commerce that the internet offers.

The internet has quickly become the fastest way of spreading information to a broad range of people simultaneously without regard for geographic location. It can be accessed almost anywhere by numerous devices.